Companies in resource-intensive industries have long been sensitive to their impact on the environment. For them, including the environment as a strategic focus area is a given. For everyone else, though, it’s probably not. You can argue that giving to environmental causes is not strategic for so-called “green” companies—those with lower carbon footprints, such as Read more »
Taking the Disaster Out of Disaster Relief
Disaster season has begun with Hurricane Barry hitting Louisiana; a 5.4 earthquake rocking Southern California; and rain and hail making headlines in late June and early July. Disaster season is upon us. Are you ready? The last thing you want is to be scrambling to respond to a disaster, whether at home or abroad. The Read more »
Why You Need to Benchmark Your Corporate Citizenship Program
When you’re caught up in the day to day running of your citizenship program, there’s very little time to catch your breath, step back, and think about the big picture. When you do get the time to strategize, it’s important to look inside and outside the organization when evaluating your strategy. Looking inside is the Read more »
When is 1 + 1 > 2?
We’ve been saying for more than a decade that corporate citizenship (corporate and foundation giving and employee engagement) cannot operate in a silo, separate from other corporate functions. It’s hard—if not impossible—to quantify the impact of interdepartmental cooperation on corporate citizenship (CC). But this is one of those times in which qualitative evidence is enough Read more »