Strategy

Companies in resource-intensive industries have long been sensitive to their impact on the environment. For them, including the environment as a strategic focus area is a given. For everyone else, though, it’s probably not. You can argue that giving to environmental causes is not strategic for so-called “green” companies—those with lower carbon footprints, such as Read more »

When you’re caught up in the day to day running of your citizenship program, there’s very little time to catch your breath, step back, and think about the big picture. When you do get the time to strategize, it’s important to look inside and outside the organization when evaluating your strategy. Looking inside is the Read more »